Well said Rob. Many of us feel underwhelmed by both the SDR and the National Security Strategy, oh and the Spending Review. Sad to see a lack of focus on ‘culture’ throughout. Culture within and a wider societal understanding and sentiment towards Defence and what it means to us all.
We need to learn from Scandinavia, Finland and the Baltics on this ‘whole defence’ idea. It’s in the SDR but open days and school visits isn’t going to shift the dial. A values based brand approach is needed but no-one currently owns that so tactical efforts are all that remain.
Well said Rob. Many of us feel underwhelmed by both the SDR and the National Security Strategy, oh and the Spending Review. Sad to see a lack of focus on ‘culture’ throughout. Culture within and a wider societal understanding and sentiment towards Defence and what it means to us all.
Yes, that's a great point Nick. This is a 'whole society' thing, and we simply aren't there.
We need to learn from Scandinavia, Finland and the Baltics on this ‘whole defence’ idea. It’s in the SDR but open days and school visits isn’t going to shift the dial. A values based brand approach is needed but no-one currently owns that so tactical efforts are all that remain.